Masazumi Imai, the designer of Fujifilm’s X-series cameras, spoke recently about his philosophy and techniques working on the X-T1, which consider heavily the relationship between progression and tradition in design. “If I want to play my favorite song, I want to choose my favorite guitar,” said Imai in a recent interview, in which he discussed the X-T1. “It’s the same with cameras. If I want to take a photograph of something important to me, I want to choose a special product.” “Our X design is classic and authentic. “I could have chosen an ergonomic style but our X design is completely different. It’s flat and straight and based on ‘good-old-days’ camera style.” ……

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Fuji X-T1 Land and Sea Journal Masazumi Imai