Now, this is all just speculation. I am in no way suggesting that it’s something Fujifilm has to do or that we need a full frame camera in order to produce images that compete with the DSLRs, but if Fujifilm have their eye on cornering the mirrorless market, having a complete system in both APS-C and full frame formats does make some sense. Canon and Nikon have been operating in a similar fashion for quite some time now with their DSLRs. There will always be folks who balk at the notion of using a smartphone as their primary cameras (I do), but the reality is “Consumer” cameras are dying fast. The high end is where the money will continue to be for some time yet, and if that high end can be served by Fujifilm, I won’t complain. Fujifilm could simply continue to iterate on the system they’ve got, but recent history has shown that outside of Japan, mirrorless cameras aren’t gaining ground like anyone would expect. The addition of “full frame” with the other marketing bullet points will draw more eyeballs towards Fujifilm and the mirrorless market in general. If you’re happy with APS-C, you’re already in really good shape for lens selection. There’s a lot to choose from, and there’s no chance Fujifilm will abandon the format anytime soon. If you’re waiting for a a complete, compact, full frame system, it’s possible you’ll have it in a little over years after the X-Pro2 is released, provided it is in fact full frame. Fujifilm have already shown they can do it….

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Donovan Bond Fuji vs. Fuji Fuji X-Pro2 Full Frame