To celebrate the 80th anniversary of its original founding, FUJIFILM Holdings Corporation (President: Shigehiro Nakajima) has created a new corporate slogan, „Value from Innovation.“ Beginning this month, the Fujifilm Group will adopt the slogan for its global operations. In response to the dramatic decline in the demand for photographic film since year 2000, FUJIFILM Holdings Corporation has carried out a series of structural reforms. The company has moved away from its core business of photographic film and has been reborn as a company that is now involved in a diverse array of business operations……

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Fujifilm new slogan