Have you watched the new Fujinon XF 16-55mm f2.8 promotional movie? No? What are you waiting for? I love the delicious hedonism of car commercials, slivers of light slipping over sinuous metal curves, evoking speed, performance, beauty, divine luxury. I’ve always wondered what it’d be like to shoot a car commercial for a company like BMW, or Subaru. When Flemming and I pitched the Fuji XF16-55 project to Fujifilm Japan, which included a video component, I had only one thing on my mind: A car is a shiny metal object with curves. A lens is a shiny metal object with curves. The X-T1’s version 3 firmware included manual video control. Give its to us, the preciousssssssssss! At the start of December, Fujifilm Japan sent a big box to my Mum’s place in Singapore, containing the new XF16-55mm f2.8 for Flemming, and for me, a Silver Graphite edition of the X-T1 loaded with pre-release version 3 firmware, and an XF 23mm f1.4 to pair it with. It was waiting for us when we got into Singapore from the USA, immediately curing us of jet lag. We had none. We pitched Fujifilm the idea of a short commercial promoting the new lens, with the theme Singapore by Night. The pictures would be used for the web, brochures, exhibitions and books from Fuji. The main story would be a photo and video shoot at a Singapore nightclub. Fuji said yes, great, go for it. No questions asked………

Source: charlenewinfred.com
 

Fujifilm Fujinon XF 16-55mm F2.8

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Charlene Winfred Fuji X-T1 Fujifilm XF 16-55mm F2.8 R LM WR Graphite Silver Edition