Color Grading and why SOOC is an illusion | Palle Schultz

Among some photographers there is a certain pride in delivering pictures right out of the box – referred to as SOOC, meaning straight out of camera. But for many reasons I think the SOOC concept is quite silly and in my mind, is an illusion. The most important thing to get right and straight out of your camera is exposure and framing.. (and shutter speed, ISO and aperture). If you get that right, you have the best possible material to work with because you don’t have to crop your image or push your files too much in the exposure department. If you have the basics nailed, then there is less work to do afterwards. If you on top of that, have a camera that produces very nice JPG images, that are processed with the cameras internal computer, then you have even lesser work to do……

Source: palleschultz.dk

Kaizen: Fuji’s reasoning behind the sequence of firmware upgrades | Bill Palmer

Last week ago Michael Evans wrote about Fuji’s policy of offering firmware upgrades to bring older cameras as near as possible to later releases. It’s a policy that most Fuji owners appreciate. Fuji refer to it as kaizen. My venerable X-Pro 1 has been continually rejuvenated over the years by Fuji’s commendable firmware upgrade programme. Here it is in fully updated mode alongside the new 35mm f/2 and the old 27mm pancake lens Kaizen (改善), according to Wikipedia (remember when Encyclopaedia Britannica was the fount of all knowledge?), is the Japanese term for „improvement“, or more literally, „change for better“. Pretty well anyone in business concerned with manufacturing or logistics and supply chain will be familiar with the term. It’s also trendy to apply it willy-nilly to all sorts of endeavours from song-writing to weight loss. In the Fujifilm sense it applies to their willingness (note that I don’t use the word „policy”—more of that later) to improve upon products that have already been released into the market through making available free firmware upgrades.  The most recent of these, for the X-E2, effectively brings it almost on a par with the X-E2S. Why should Fuji do such a thing? Are they not, to all intents and purposes, cannibalising their own sales? …

Source: macfilos.com

Fujifilm X-Series Overview Part 1 – Cameras | Admiring Light

When looking at cameras and lenses, there are so many choices to make, and with the cost of gear, it can be hard to make these choices without being informed.  A large part of the work I do for this site has to do with gear reviews, and as such I have the opportunity to try a wide variety of gear.  As such, I thought it might be helpful to put together a bit of an overview for each of the major mirrorless camera systems, to help in both deciding between systems as well as deciding between cameras and lenses once you’ve decided to dive in.  First up: the Fujifilm X series.  I plan on doing system overviews of Sony E-mount and Micro 4/3 as well, but I’m starting with Fuji for one simple (and random) reason: I have recently reviewed several MIcro 4/3 items and Sony items, with another in the works, so to mix up the coverage before the X-Pro 2 hits the shelves, let’s dive into the Fuji X Series first. Because of the scope of this topic, I’m going to break it up into two parts: Cameras and Lenses.  Today we’re discussing the X-Series cameras…….

Source: admiringlight.com

Back Button focus | Jay Farrell

Today, we are going to touch on back button focus, otherwise known as AF lock. The AF lock button is on the back of most modern SLR and mirrorless camera bodies, like on my Fuji XT-1. Image compliments of Fujifilm. So, what is AF lock / back button focus? I will explain it’s basic function and purpose without pixel peeper lingo (which is why I don’t do many photography articles anymore, and that seems to be the norm lately, lol) If you hit the AF lock button with your thumb, it’s the same thing as holding the shutter button down halfway to set your focus point. But it separates the Auto focus activation from the shutter button, by locking the focus point you select. This means that if you are taking possible multiple photographs of that subject, you can act in those decisive moments by only recomposing if needed, and not having to hunt for a new focus point. Simply hit the shutter button when ready to take the shot…….

Source: www.jayfarrellphotography.com

Review of the Fujifilm X70 For Street Photography | Eric Kim

I’m currently here in Dubai, and had a chance to check out the new Fujifilm X70. TLDR; the X70 is a compact digital camera with the same sensor as the Fujifilm X100T, and a 28mm f/2.8 (“full frame equivalent”) lens. I first heard about the camera from my friend Shay Allen, a passionate street photographer who travels all around the world. I first got him into the Ricoh GR, but he loves shooting color and also traveled with his Fujifilm x100T for a while. Eventually he settled on the Ricoh GR because he preferred the size. However he sent me a text message and showed me a photo of the Fujifilm X70, saying that it was like a Ricoh GR with Fujifilm colors. I was intrigued…….

Source: erickimphotography.com

Why Your Photography Will Improve if You Just Use Two Lenses | Andrew S. Gibson

In Mastering Lenses I wrote a piece about the idea of simplicity in lens choice. I asked the question, if you could only own three lenses, which would they be? Of course, you have the freedom to buy as many lenses as you want, but it’s an interesting point to discuss as there are benefits in owning just three. You save money. It’s easy to get caught up in what has become known as gear acquisition syndrome – the desire to buy more gear in the belief that your photography will improve when you do so. Yes, it’s important to have the right tools, but the lenses you own should be determined by your needs rather than your desires. For example, if you take a lot of close-up photos then a macro lens is probably a good investment. But if you only take close-ups every now and then an extension tube or close-up lens is a better choice……..

Source: www.andrewsgibson.com

Bill Gekas – Portrait Photographer | ShotKit

Hello everyone! My name is Bill Gekas and i’m a fine art portrait photographer from Melbourne, Australia. I’ve been involved with photography since the early 90’s when I was shooting film and have come from a photography background of shooting, developing and printing my own work. During those earlier years I wasn’t shooting portraits but was interested and shooting other genres of photography and I believe it’s the practice of these different genres that eventually shaped the portrait style i’m currently recognized for. In 2005 when the digital sensors were approaching the quality of traditional film was the time I also switched to a complete digital workflow and it gave me the freedom to experiment and create my previsualizations at a much faster rate than using traditional film based methods……

Source: shotkit.com

The Newest Film Simulation „ACROS“ | X Stories | FUJIFILM

It has been over 10 years since the introduction of Film Simulation. Its history began with the model FinePix F700 back in 2003. The monochrome was called „B&W“ back then, and the image quality it produced was highly regarded. At the same time, a question was thrown at us, „Which film is the B&W simulating?“ The answer to the question is, „B&W“ is based on PROVIA, and it is not based on Monochrome film. This fact also reflected the sentiment of the Image Design team at FUJIFILM, that „It is too early to name a simulation mode after any monochrome films, which are all legendary.“ So now we have a film simulation mode named after monochrome film. In order to have „ACROS“ mode, it had to meet certain standard. First, it needed to be capable of expressing details like the ACROS film, which was often praised as „world’s finest grain“. Secondly, it needed to achieve print-like texture, like how a photo would appear when taken by a monochrome film and printed on a photographic paper……..

Source: fujifilm-x.com

Firmware v4.30 for X-T1 | Fujifilm Global

The firmware update Ver. 4.30 from Ver.4.21 incorporates the following issues:

For detail about all the functions of No. 1-6, refer to „X-T1/X-T1 Graphite Silver Edition New Features Guide [Ver.4.30]“.
X-T1/X-T1 Graphite Silver Edition New Features Guide [Ver.4.30](PDF:780KB)

  • 1.Using a flashgun in Bracketing / Continuous shooting.
    Optional flashguns can be used for bracketing and burst When using the EF-X8, which is bundled with the X-T1, the flash fires in ISO, FILM SIMULATION and WHITE BALANCE BKT modes.
  • 2. Instant AF Setting in manual focus
    Focus and exposure can be locked when the AF-L button is used in manual focus mode. You can shoot after locking AF and AE with your thumb.
  • 3. AF+MF operation with AF-L button
    The AF-L button can be used to lock focus in AF+MF mode and you can adjust the focus more accurately using the lens’s focusing ring.
  • 4. Focus zoom in AF+MF
    The FOCUS ASSIST button can be used for focus zoom and you can focus using the lens’s focusing ring with focus zoom activated.
  • 5. Additional Custom Display options
  • 6. The Fn7 Button
    The movie-record button doubles as an Fn button (Fn7). Press and hold DISP/BACK to select what it controls.
  • 7. Supports focus limiter function for XF100-400mmF4.5-5.6 R LM OIS WR.
    To be fully compatible with the lens, the new firmware supports focus limiter function for FUJINON XF100-400mmF4.5-5.6  R LM OIS WR.
  • 8.In AF-C mode, freeze will happen on certain conditions. (Solution for the issues of Firmware Ver. 4.20)……
    (Notification regarding firmware release – FUJIFILM X-T1 (Ver.4.20)


Source: www.fujifilm.com

Fujifilm Kaizen, where art thou? | Marco Larousse

This post has been sitting in my “pending blog post“ folder for more than one year now. I have been patiently waiting to see if Fuji would address these issues. But after this wasn’t even talked about during the “5 years of Fuji X celebrations“ I have updated this post and will share it now. One of the most amazing things that Fujifilm has done with their X-cameras compared to their established competitors was, that they updated the camera firmware to fix bugs and to enhance speed and camera/lens functions. These updates have been constant. But on top of that, they even added new features to existing cameras! Nobody does that. It was a given that if you wanted to have new features in a camera, you had to buy the next model of that camera. Fuji took a different path and explained this to be the “Kaizen” philosophy. The Japanese word “Kaizen” means “improvement” or “change for the better” and in business terms it is understood as “continuously improve all functions.” This does not need to be limited to products, but can apply to all processes in a company…..

Source: weshootfuji.com

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