Fujifilm

Fujifilm launches new all-black version of the FUJIFILM X100S | Fujifilm

FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the release of an all-black version of the popular FUJIFILM X100S in response to strong demand from customers. The multi-award winning FUJIFILM X100S was named European Advanced Compact Camera of the year 2013-14 by EISA*. Released in January 2013, it features a Fujinon 23mm F2** F1.4 fixed single focal length lens and APS-C size X-Trans CMOS™II*** sensor (16.3 million pixel, optical low-pass filter-less design). Encompassing the world’s first Hybrid Viewfinder that lets you switch between its Optical Viewfinder and its Electronic Viewfinder, the X100S is a truly premium compact camera that is both portable and versatile. Taking users back to the basics of photography, the FUJIFILM X100S allows you to enjoy an analogue feeling and handling with its instant confirmation of key settings at a glance. Yet, the very latest in digital imaging technology is hidden inside this retro shell: during manual focusing, images can smoothly and instinctively be put into focus using Fujifilm’s Digital Split Image™*** and Focus Peak Highlight functions. All of its high quality components — including the top plate and dials — are uniformly black, which gives the camera a very premium feel. The new X100S Black is particularly suited to street photography; it’s very discreet and blends in with its surroundings, and its quiet release ensures that your subject need not be aware that they are being captured…..

Availability and price: march / $1299,- | €1399,-

See on www.fujifilm.com

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Fujifilm announces fast portrait lens for X-series cameras that
surpasses picture quality of full-frame equivalents | Fujifilm

FUJIFILM Corporation (President: Shigehiro Nakajima) has announced the release of the FUJINON XF56mmF1.2 R lens. Available from February 2014, this latest addition to the company’s line up of professional-grade lenses for X-series interchangeable-lens cameras features a fast maximum aperture of F1.2, a focal length of 85mm* and delivers beautiful bokeh, making it particularly suitable for high quality portraits. The XF56mmF1.2 R is less than half the size of an equivalent lens on a full-frame camera ** and offers fast, quiet autofocusing that ensures stress-free shooting for both the photographer and the model. It also delivers incredible resolving power for high quality results that are enhanced by the unique skin tone reproduction technology found in Fujifilm’s X-mount cameras. Using the XF56mm and selecting one of two PRO Negative modes from the Film Simulation menu on the camera body will ensure users can capture beautiful portraits with rich tonal gradations reminiscent of images from film cameras. Like all other lenses in the XF line up, the XF56mmF1.2 R is designed with an impressive attention to detail. It has a design that sits comfortably in the hand and exterior features including a metal aperture ring for a premium quality feel……

Availability and price: march / $999,- | €1099,-

See on www.fujifilm.com

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Fujifilm releases a new roadmap for X mount lenses | Fujifilm

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FUJIFILM Corporation (President: Shigehiro Nakajima) has released its latest roadmap for X mount lenses, adding five new lenses including four zoom lenses to the lineup of X mount products, which are highly regarded for their outstanding resolving power and fast aperture that produces beautiful bokeh. Since first introduced in January 2012, the X mount series of lenses have boasted advanced resolution to all corners of the image, and fast aperture across their focal lengths. They produce sharp images and beautiful bokeh which expands users’ expressive potential. The latest roadmap shows that the lineup will be enhanced with the introduction of four new zoom lenses. A bright standard lens XF16-55mmF2.8 R OIS, a bright tele-photo zoom XF50-140mmF2.8 R OIS and a high magnification zoom XF18-135mmF3.5-5.6 R OIS are planned as well as the further addition of a SUPER TELEPHOTO ZOOM LENS and a HIGH SPEED WIDE ANGLE LENS for even creamier bokeh. This will bring the total number of lenses in the X mount lineup to 17. Fujifilm will continue to integrate the rich optical expressions made possible by the X mount lens series with the company’s color reproduction and other image processing technologies to further expand its photographic offering……

See on www.fujifilm.com

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Firmware V1.1 for X100S | Fujifilm Global

The firmware update Ver.1.10 from Ver. 1.03 incorporates the following issues:

Regarding operations of items below from 1 through 4, refer to “X100S New Features Guide” in this website. X100S New Features Guide (PDF: 345KB)

  1. New functionality allowing you to edit image file names
    An image file name (DSCF***) is automatically allocated to each picture when shooting, this can now be changed to your file name of choice.* This added functionality is useful when organizing the images after shooting, and sorting the images into groups. * It can be changed to a 4-letter file name when selecting “sRGB” and a 3-letter file name when selecting “Adobe RGB” for the color space.
  2. See the exposure setting in live-view and histogram
    The images and histogram will reflect current exposure levels (with the shutter speed and aperture set during manual exposure also displayed on the image). In scenarios where the live view and the final shot will appear differently, eg: when using flash, this setting can be turned off.
  3. Change of numbering for images shot using continuous shooting
    When shooting using continuous shooting, only the first image is currently displayed in full screen and subsequent frames are displayed in small on the bottom right, and the file number was set as “S+7-digit number”. With the new firmware, all frames in continuous shooting are displayed as full screen shots in playback. The file number has also been altered to follow numerically as per standard single shots, thereby allowing uniform management of images after shooting.
  4. Aperture and shutter speed can be changed once AE lock is selected
    The aperture or shutter speed can be changed while maintaining exposure (EV value) with the AE lock button. The photographer has the ability to tweak settings down to the very last moment before shooting.
  5. Improvement of RAW file conversion function
    When developing RAF images in-camera using the built-in RAW file converter, the firmware upgrade improves the flow by taking you back to the original RAF image once the conversion has been done, whereas before it left you with the converted JPG file on screen and the user had to go back to the next RAF file manually.
  6. Improve the cover range and accuracy of the bright frame in the OVF
    By maintaining the position of the bright frame with corrected parallax during AF lock, the shooting range can be checked even when letting go of the release. *When use AE-L/AF-L button with the setting of “AE & AF ON/OFF SWITCH” in AE/AF-LOCK MODE and “AF LOCK ONLY” or “AE/AF LOCK” in AE/AF-LOCK BUTTON in SHOOTING MENU.

See on www.fujifilm.com

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Firmware V1.1 for X-E2 | Fujifilm Global

The firmware update Ver.1.10 from Ver. 1.00 incorporates the following issues:

Regarding operations of items below 1 “X-E2 New Features Guide” in this website. X-E2 New Features Guide (PDF: 238KB)

  1. New functionality allowing you to edit image file names
    An image file name (DSCF***) is automatically allocated to each picture when shooting, this can now be changed to your file name of choice.* This added functionality is useful when organizing the images after shooting, and sorting the images into groups. * It can be changed to a 4-letter file name when selecting “sRGB” and a 3-letter file name when selecting “Adobe RGB” for the color space.
  2. Improvement of RAW file conversion function
    When developing RAF images in-camera using the built-in RAW file converter, the firmware upgrade improves the flow by taking you back to the original RAF image once the conversion has been done, whereas before it left you with the converted JPG file on screen and the user had to go back to the next RAF file manually.

See on www.fujifilm.com

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Firmware V2.1 for X-E1 | Fujifilm Global

The firmware update Ver.2.10 from Ver. 2.00 incorporates the following issues:

Regarding operations of items below from 1 through 5, refer to “X-E1 New Features Guide” in this website.  X-E1 New Features Guide (PDF: 345KB)

  1. New functionality allowing you to edit image file names
    An image file name (DSCF***) is automatically allocated to each picture when shooting, this can now be changed to your file name of choice.* This added functionality is useful when organizing the images after shooting, and sorting the images into groups.
    * It can be changed to a 4-letter file name when selecting “sRGB” and a 3-letter file name when selecting “Adobe RGB” for the color space.
  2. See the exposure setting in live-view and histogram
    The images and histogram will reflect current exposure levels (with the shutter speed and aperture set during manual exposure also displayed on the image). In scenarios where the live view and the final shot will appear differently, eg: when using flash, this setting can be turned off.
  3. Change of numbering for images shot using continuous shooting
    When shooting using continuous shooting, only the first image is currently displayed in full screen and subsequent frames are displayed in small on the bottom right, and the file number was set as “S+7-digit number”. With the new firmware, all frames in continuous shooting are displayed as full screen shots in playback. The file number has also been altered to follow numerically as per standard single shots, thereby allowing uniform management of images after shooting.
  4. Aperture and shutter speed can be changed once AE lock is selected
    The aperture or shutter speed can be changed while maintaining exposure (EV value) with the AE lock button. The photographer has the ability to tweak settings down to the very last moment before shooting.
  5. The default and maximum sensitivity and minimum shutter speed can be set when ISO AUTO is selected
    When selecting “AUTO” in the ISO setting, users can also set standard ISO, Maximum ISO and a low-speed shutter limit. The low-speed shutter limit has been extended to 1/500 seconds.
  6. Improvement of RAW file conversion function
    When developing RAF images in-camera using the built-in RAW file converter, the firmware upgrade improves the flow by taking you back to the original RAF image once the conversion has been done, whereas before it left you with the converted JPG file on screen and the user had to go back to the next RAF file manually.

See on www.fujifilm.com

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Firmware V3.1 for X-Pro1 | Fujifilm Global

The firmware update Ver.3.10 from Ver.3.01 incorporates the following issues

Regarding operations of items below from 2 through 6, refer to “X-Pro1 New Features Guide” in this website. X-Pro1 New Features Guide (PDF: 345KB)

  1. Improve the cover range and accuracy of the bright frame in the OVF
    The cover range of the bright frame displaying the shooting area in the optical viewfinder has been improved so that a field of view closer to the actual image can be checked. By maintaining the position of the bright frame with parallax compensation during AF lock, the shooting area can be checked even when letting go of the shutter release.* When use AE-L/AF-L button with the setting of “AF LOCK ONLY” or “AE/AF LOCK” in AE/AF-LOCK BUTTON in SHOOTING MENU.
  2. See the exposure setting in live-view and histogram
    The images and histogram will reflect current exposure levels (with the shutter speed and aperture set during manual exposure also displayed on the image). In scenarios where the live view and the final shot will appear differently, eg: when using flash, this setting can be turned off.
  3. Aperture and shutter speed can be changed once AE lock is selected
    The aperture or shutter speed can be changed while maintaining exposure (EV value) with the AE lock button. The photographer has the ability to tweak settings down to the very last moment before shooting.
  4. The default and maximum sensitivity and minimum shutter speed can be set when ISO AUTO is selected
    When selecting “AUTO” in the ISO setting, users can also set standard ISO, Maximum ISO and a low-speed shutter limit. The low-speed shutter limit has been extended to 1/500 seconds.
  5. New functionality allowing you to edit image file names
    An image file name (DSCF***) is automatically allocated to each picture when shooting, this can now be changed to your file name of choice.* This added functionality is useful when organizing the images after shooting, and sorting the images into groups. * It can be changed to a 4-letter file name when selecting “sRGB” and a 3-letter file name when selecting “Adobe RGB” for the color space.
  6. Change of numbering for images shot using continuous shooting
    When shooting using continuous shooting, only the first image is currently displayed in full screen and subsequent frames are displayed in small on the bottom right, and the file number was set as “S+7-digit number”. With the new firmware, all frames in continuous shooting are displayed as full screen shots in playback. The file number has also been altered to follow numerically as per standard single shots, thereby allowing uniform management of images after shooting.
  7. Improvement of RAW file conversion function
    When developing RAF images in-camera using the built-in RAW file converter, the firmware upgrade improves the flow by taking you back to the original RAF image once the conversion has been done, whereas before it left you with the converted JPG file on screen and the user had to go back to the next RAF file manually.

See on www.fujifilm.com

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Fujifilm launches the FUJINON XF10-24mmF4 R OIS | Fujifilm Global

FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the FUJINON XF10-24mmF4 R OIS lens compatible with all Fujifilm X mount compact system cameras.

The new FUJINON XF lens is a 2.4x zoom lens — equivalent to 15-36mm in 35mm format. Its ultra wide to standard focal length capabilities make it the perfect choice for shooting dynamic, high impact landscapes images with maximum detail from the foreground to the far distance. It also comes into its own when shooting interiors, making small rooms look more impressive, while the maximum F4.0 aperture that is available throughout the zoom range, enables handheld shooting even in low light conditions. Fujifilm’s introduction of the FUJINON XF10-24mmF4 R OIS means its X mount series can now boast (in 35mm equivalent) focal length options ranging from 15mm to 350mm.
 
Key features on the FUJINON XF10-24mm lens

  • Newly designed optical system with 4 high-precision aspherical lenses and 3 extra low dispersion glass lenses which maximize performance of the X-Trans sensor.
  • A powerful Optical Image Stabilization function which boosts the ability to work handheld when shooting in low light.
  • Ghosting is minimized by Fujifilm’s unique HT-EBC* multi-layer coating that is applied to all sides of FUJINON lenses.
  • An additional newly developed coating has been added to the reverse side of the front lens in the XF10-24mm lens composition to further reduce the ghosting that typically occurs when using deep concave lenses.
  • Enhanced resolving power at all apertures when used in-conjunction with an X-series camera** that incorporates a Lens Modulation Optimizer (LMO) function.
  • Seven-blade aperture diaphragm that helps to create smooth and round bokeh effects.
  • The ability to shoot at an aperture of F4.0 from the lens’ ultra-wide 15mm focal length to its longest at 36mm.
  • A minimum working distance of 24cm means that with macro photography you can capture both the small foreground detail and the wider surroundings to give your subject greater context.
  • Its high-speed AF is achieved via its inner focusing system which drives smaller lenses in the middle or rear lens groups without moving the larger lenses in the front lens groups
  • Thanks to light weight internal lenses and the addition of a stepping motor, the XF10-24mm lens is also very quiet to use.
  • With its precision-made, responsive, and finely-tuned metal aperture and focus rings, you are ensured a superb handling experience.

Price: US $999 – EUROPE €999,-

See on www.fujifilm.com

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Analogue operations and a true X series “feeling” | FUJIFILM


 
Following on from the X-Pro1, the X-E1 retained its operational feel; the hybrid multi-view finder changed to an EVF, we added a built in pop-up style flash, reduced the camera size and weight, and improved functionality and handling. Now we have the X-E2 launching, with a further evolution in features and handling. Die-cast Magnesium has been employed to combine weight reduction with strength for the upper control deck design unique to Fuji’s X-Series. A character line features on the front face, in order to decide whether or not to feature this line, real mock-ups were created – we wanted to find a design that was truly suited to the X-E Series. These mock-ups included a proposal without this line, a proposal containing a straight line, a proposition with a bend in the line, and so on. As the die construction of the final design plan is complicated due to the three-dimensional shape, the amount of work needed to be done by a craftsman after casting increased and subsequently the cost became higher. However, a very satisfying look descending from the X-Pro1 has been achieved, along with a non-intimidating image preserving the X series’ sense of authenticity. In terms of colour variations, the “all-black” is discreet enough to blend into any situation and the high-grade “silver” turns the camera into an accessory that hang from your shoulder……

See on fujifilm-x.com

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Further firmware upgrade 05.12.2013 available for Fujifilm’s
flagship X-Pro1 camera | Fujifilm Global

FUJIFILM Corporation (President: Shigehiro Nakajima) will be releasing another new firmware upgrade for its flagship Fujifilm X-Pro1 compact system camera on November 28th which will offer users enhancements to operability and functionality. This latest firmware upgrade is being released in response to customer demand and will offer X-Pro1 users the chance to update their model to incorporate functionality available on the most recent X series cameras launched in October 2013. The X-Pro1 is set to continue as the company’s flagship X series model, and Fujifilm is striving to keep the level of technology offered on this product as up to date as possible so that purchasers of the X-Pro1 will have greater longevity of use.

[Release date of the new firmware]
5th December 2013 (Thu.) GMT 05:00/JST 14:00

[Firmware version]
FUJIFILM X-Pro1: Ver. 3.10

[Main contents of the firmware update]

  1. Improve the cover range and accuracy of the bright frame in the OVF
    The cover range of the bright frame displaying the shooting area in the optical viewfinder has been improved so that a field of view closer to the actual image can be checked. By maintaining the position of the bright frame with parallax compensation during AF lock, the shooting area can be checked even when letting go of the shutter release.
  2. See the exposure setting in live-view and histogram
    The images and histogram will reflect current exposure levels (with the shutter speed and aperture set during manual exposure also displayed on the image). In scenarios where the live view and the final shot will appear differently, eg: when using flash, this setting can be turned off.
  3. Aperture and shutter speed can be changed once AE lock is selected
    The aperture or shutter speed can be changed while maintaining exposure (EV value) with the AE lock button. The photographer has the ability to tweak settings down to the very last moment before shooting.
  4. The default and maximum sensitivity and minimum shutter speed can be set when ISO AUTO is selected
    When selecting “AUTO” in the ISO setting, users can also set standard ISO, Maximum ISO and a low-speed shutter limit. The Low-speed shutter limit has been extended to 1/500 seconds.
  5. New fuctionality allowing you to edit image filenames
    An image filename (DSCF***) is automatically allocated to each picture when shooting, this can now be changed to your filename of choice.* This added functionality is useful when organising the images after shooting, and sorting the images into groups. * It can be changed to a 4-letter filename when selecting “sRGB” and a 3-letter filename when selecting “Adobe RGB” for the color space.
  6. Change of numbering for images shot using continuous shooting
    When shooting using continuous shooting, only the first image is currently displayed in full screen and subsequent frames are displayed in small on the bottom right, and the file number was set as “S+7-digit number”. With the new firmware, all frames in continuous shooting are displayed as full screen shots in playback. The file number has also been altered to follow numerically as per standard single shots, thereby allowing uniform management of images after shooting.
  7. Improvement of RAW file conversion function
    When developing RAF images in-camera using the built-in RAW file converter, the firmware upgrade improves the flow by taking you back to the original RAF image once the conversion has been done, whereas before it left you with the converted JPG file on screen and the user had to go back to the next RAF file manually.

Details on improvements 2, 3, 4 and 5 are available in the operation manual on the support page below.

Please visit the following URL for details on other changes.

[Firmware download]
http://www.fujifilm.com/support/digital_cameras/software/

* This firmware is exclusive to the FUJIFILM X-Pro1.

See on www.fujifilm.com

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