The camera arrives in a thin, brown cardboard box. Inside the box is another box, also cardboard, but this time shiny silver with a small red dot on the side. One opens the top and the sides fall away in unison, like a Buster Keaton film set, only to reveal yet another box, this one black with hidden magnetic clasps. Open this and there is, of course, another box, grey and black this time, with that red dot again, and within this – finally – is a block of aluminium that has been polished by hand for 45 minutes (you can see a film of this on YouTube that’s called “The Most Boring Ad Ever Made?” ). Inside this aluminium block is 100 years of German engineering, and when you hold it in your hands you may unaccountably feel, as I did with all that cardboard detritus happily discarded around me, that you are holding the weighty sum of human worth…….

Source: www.esquire.co.uk
 

Leica M-P 240

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