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The Popup Flash: A Pro Tool? | Matt Brandon

I came close to titling this post as “Pro Sho – Who says?” I have read so many Facebook posts, blog posts and Twitter tweets about what a “pro-camera” should have on it that I am ready to scream. At this point I could get all esoteric and say, any camera you make money with is a pro-camera. This is true, but that is not really what we are talking about. I think I want to be a little less obtuse and more to the point. When I say “pro” I am talking with the same mind set you might have when you go into a hardware store as ask for pro tools. These are tools that can be abused and often have more “horse power” or specialized features. The same goes with cameras. In my view a pro-camera needs to have very little for this classification. Just as the pro-drill needs to be able to take hours of constant use and abuse so must a pro-camera. It would need to be able to survive a high shutter count and would need some sort of metal alloy body construction to help it buffet physical abuse. That’s about all I would say that it would have to have. After that everything else is just rhetoric or personal opinion. So why do so people argue a pro-camera shouldn’t have something? How can you argue the negative? Lately I have read a lot of chatter how the yet to be announced Fujifilm X-Pro2 should not have a built in popup flash. I am going on record here saying that is just stupid. If you can make a good argument against having a popup flash on a pro level camera, I would love to hear it. Seriously, leave a comment below. But just because most all consumer cameras have a popup flash, isn’t a good reason to leave them off the pro-level camera.  (The same goes for WIFI or GPS, I would argue). Frankly, until I owned the X-E2 I had not had a camera with a popup flash other than my Canon Rebel 300D.  I want to go on record saying that the popup flashes on today’s cameras are nothing short of amazing…..

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