Why Fujifilm is currently the most representative brand for
street photographers | Alex Coghe

The evident fact is the big exodus that I am seeing with friends and colleagues: they are switching from DSLRs systems to a more compact system, and the most of them are choosing Fujifilm. And we are not talking just about  “aficionados” in fact I know many colleagues that as professional photographers (they are into wedding, photojournalism, fashion, editorial) decided to switch to Fujifilm X series. I have been  in contact with Fujifilm for years. We met several times, and I have closely followed their evolution as an interested photographer but also as a marketing player. I have seen the difference with other brands, especially those involved in the mirrorless market. Well, I can say many brands have failed despite their early good intentions. Often the brands failed with their lens roadmap due to demented or inconsistent choices. Also the full frame idea is not that brilliant when it comes to mirrorless. If you want compact you need to stay compact…and now I want to analyze my reasons why I consider Fujifilm the most represantive brand for street photographers……

Source: www.alexcoghe.com
 


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