Color Grading and why SOOC is an illusion | Palle Schultz
Among some photographers there is a certain pride in delivering pictures right out of the box – referred to as SOOC, meaning straight out of camera. But for many reasons I think the SOOC concept is quite silly and in my mind, is an illusion. The most important thing to get right and straight out of your camera is exposure and framing.. (and shutter speed, ISO and aperture). If you get that right, you have the best possible material to work with because you don’t have to crop your image or push your files too much in the exposure department. If you have the basics nailed, then there is less work to do afterwards. If you on top of that, have a camera that produces very nice JPG images, that are processed with the cameras internal computer, then you have even lesser work to do……
Source: palleschultz.dk