(h)ELLO again | Thomas Menk

Created by designer Paul Budnitz, Ello is an interesting new microblogging system with features a gorgeous, highly visual design that has a strict no-ads policy. Unlike Facebook and other popular social networks, Ello is championing the idea that people are tired of being bombarded with advertisements and having their information data mined and sold. Ello even has a manifesto, which clearly states that Ello will never run advertisements or sell your information. Instead of ad revenue, Ello will keep the lights on by offering new features for a small fee. It will always be free to use Ello, but if you want to try the newest must-have feature, you’ll have to pay. The lack of ads gives Ello a sleek and uncluttered feel, and all the extra screen real estate allows for user profiles that are powerfully visual. My thoughts as a photographer, are that Ello, as only a beta has a really clever way of displaying the photos! So perhaps it’s only a new toy or a new extermination machine of time or the beginning of something else. We will see, but first we have to give it a try. I will give Ello a chance :)

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