Leica finally made their announcements and in the wake of hysteria, the crowds are already protesting.  A BW only camera?  Why would a company go through all the technical hoops of releasing a camera that has one primary function?  See what Forbes Magazine things of the Leica Monochrom. The reason is Leica does not need to appeal to everyone.  In fact, they hardly have to appeal to any large number of photographers.  The majority of the camera buying market does not use rangefinders, can’t imagine life without auto focus, and is busy learning how to edit videos because now their clients expect them to be cinematographers.  The audience asked for more features and every other camera company (in the 35mm world) has answered.  Now, Photo-Expos around the world are filled with talks on “How to market video to clients.”  What a colossal mistake….

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