‘Our goal is to satisfy everyone’: an interview with Fujifilm execs | Barney Britton

Following the launch of the Fujifilm X-T2 last week, we sat down with senior executives from Fujifilm.

  • Yuji Igarashi, general manager of Fujifilm’s Electronic Imaging Division.
  • Takashi Ueno, manager of Fujifilm’s Electronic Imaging Group Sales and Marketing and Optical Device and Electronic Imaging Products Divisions.
  • Ryouichi Takamoto, Optical Device & Electronic Imaging Products Division, Sales and Marketing Staff.

We talked about the X-T2, Fujifilm’s plans for lenses, and why the company is putting a lot of energy into video. The following interview is taken from on-record portions of our conversation, and has been edited slightly for flow and clarity. …..

Source: ‘Our goal is to satisfy everyone’: an interview with Fujifilm execs: Digital Photography Review