I strongly believe that Photography is Creativity. There is so much behind the scene of a photography business that too many times we forgot why we are in this race. We often forgot who we serve and how. Let me refresh the most important part of why photography is creativity. You are hired, and paid, to capture photos of your customers. If you want to be different from anyone else, and being booked for it, you need to be different. Photography is Creativity because you are booked for your style, your approach. These are your unique selling point. When has it been the last time you stopped your flow of work and looked around to see if you become a clerk for your business or if you are still the photographer you sell yourself for? I do it from time to time. Too often I realize I am the first and not the second. And that sucks! What make our business different from a simple office clerk? After all we spend countless hours behind our computers. As Neil Gaiman once said “I became someone who professionally replies to emails“. It is our art that makes us different and unique, the way we see and capture the world. Photography is Creativity because without it we would be photo booth. This is why is so important to find our own voice. To find it and to use it……

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