Product strategy at Leica | The TAO of Leica

From 1925 to 1990 Leica followed the strategy of producing a few high-end, high-quality camera lines, at first the I,II, III series with minor variations to differentiate the price tags, later the M line was added, then the III was dropped and the Leicaflex and R-range came alongside the M. There is a big question-mark around the R-range as a high-end camera as it certainly showed mechanical quality, but the engineering was a bit contrived to say the least. The mono-culture in product range did not serve the company well and Leitz had to sell his stake in the ownership to the Swiss investor Schmidtheiny. In 1989 Leica expanded the range of cameras with compact cameras ‘loaned’ from Minolta and later Panasonic. The idea was that the company needed to broaden the consumer base and thus to generate more money.

Source: www.imx.nl

The Engineer 1957 | The TAO of Leica

The British once had an excellent tradition in engineering, optical technology and photography. I found in one of the issues of 1957 this picture that I wish to share with you…….

Source: www.imx.nl

Is the M-line in danger of becoming marginalized? | Erwin Puts

The product portfolio of the Leica Company is expanding with the new T-series and the acquisition of the Sinar company. There is a steady flow of new products since Leica has announced the S-line. Most of the new products are Read more …