You might often hear Leica gear, much like say – BMW or Mercedes cars – described as a „luxury good.“ While we don’t necessarily dispute that, there’s a lot more to it than that. Sure they’re all nice things. But this article will instead focus on all the other reasons – the important reasons – why one would want to consider Leica gear. Not just as a camera or a lens but a photographic tool. A Word About Luxury. First, let’s clear up what exactly a „luxury brand/good“ means. From the Wikipedia entry we get a basic definition of „A luxury brand or prestige brand is a brand for which a majority of its products are luxury goods. It may also include certain brands whose names are associated with luxury, high price, or high quality…“ Okay, so most of those adjectives seem to fit with the Leica name. But we’re not interested in painting the brand as expensive, luxurious items. We’re going to focus on the „high quality“ part of the definition as it relates to what we’re really interested in here – photography……

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