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Fujfilm interview: ‚The only way is to keep innovating‘ |
Digital Photography Review

We’re at the CP+ show in Yokohama, Japan where Japanese camera and lens manufacturers show off their latest products to a domestic and international audience of journalists and enthusiast photographers. Day three of the show was cancelled due to heavy snow but Toshihisa Iida, senior sales and marketing manager at Fujifilm still found time to sit down with editor Barnaby Britton to discuss a range of topics including the reception of the new X-T1, firmware updates to older and existing models and the possibility of larger-format X-Trans cameras in the future……

Times are tough in the camera industry – what is your strategy for the future?

The only way is to keep innovating. We need to give customers reasons to upgrade or replace their camera, and mirrorless is a big opportunity. The weight is less, it’s smaller, the shutters are quieter and we now have a good enough lens lineup. Our challenge as I said is consumer awareness, but if a customer understands the benefits, there’s no reason not to change from their DSLR.

Will X-Trans sensors get bigger, in the future?

At the moment we’re focusing on the APS-C format but in the longer term, after we’ve completed our lens lineup… I can’t deny the possibility.

See on www.dpreview.com