Fujifilm Gets It and Sony Doesn’t | The Online Photographer

All things considered, is there a more desirable lens line on the planet right now than Fuji XF? In fact, mid-2014 also seems to be smack-dab in the middle of Fujifilm’s moment. It’s just on one great big roll right now. Everything coming up sevens. In just a few years, Fuji has created a coherent, consistent line of all-new lenses that essentially have it all when you consider all the factors that impinge on desirability—size, weight, performance, handling, specs, and consumer cost. Expensive but attainable, fast but not too big, sensational image quality—nothing clearly beats it for general non-specialist photography even now, and users have faith that the vaporware on the lens roadmap will show up when Fuji says it will. The company’s track record has been excellent. All that is priceless…….

Source: theonlinephotographer.typepad.com