For a very long time, the conventional wisdom has been that if you want to take great photos, you buy a DSLR from Canon or Nikon. But cameras don’t need to be as big to achieve the same quality these days. Fujifilm has built up a strong reputation among photographers since it released the unique X100 in 2011, and the company’s X-series of mirrorless cameras are winning fans for their focus on physical controls, fast lenses, and head-turning design. The latest model, the X-T1, received a glowing review from The Verge last month; it’s Fujifilm’s best, most reliable camera to date, but also one that represents a stylistic shift for the company. And as the team behind the product tells me, every tiny detail was agonized over before it came to life. The X-T1’s new direction ran the risk of disappointing Fujifilm fans. Every X-series mirrorless camera to date had featured a slick, compact rangefinder-style design that took cues from the likes of Leica and Contax, but Fujifilm started afresh with a silhouette that looks much closer to an SLR. It’s an interesting move — while mirrorless cameras haven’t yet made much impact on DSLR sales, they fill a similar role to light, travel-friendly rangefinders did in the film era. With the X-T1, however, Fujifilm is making a statement that its mirrorless cameras can compete on the same level as SLRs……

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Fujifilm The Verge