King of Zooms. XF100-400mm | Ivan Joshua Loh

When it comes to a superzoom like the new XF100-400mm lens; I guess the ‘Birding” community will flapping in excitment. It may be the biggest, meanest, heaviest, bad ass lens from Fujifilm XF line up but let me humbly put Read more …

XF 100-400 f 4.5-5.6 R LM OIS WR Yes Virginia…….
There is a Santa Claus! | Bill Fortney

INTRODUCTION:  O.K. so he either came a little late or really early!  So, before I gush like a teenager, and sadly I’m going to,  let’s go over the physical information on the new Fuji XF 100-400 f 4.5 – 5.6 Read more …

NEW! Fujifilm XF100-400mm zoom, X-E2s and X70… | Mike Mander

Along with the X-Pro2 announcement, Fujifilm has announced a slew of other products, including the highly anticipated XF 100-400mm f/4.5-5.6R LM OIS WR zoom. Above is a photo of the preproduction X-Pro2 on the new zoom and as you can Read more …

The FUJIFILM X-E2S | Fujifilm Global

FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the FUJIFILM X-E2S, the latest premium mirrorless camera to join the world-renowned X-Series. The X-E2S has a durable, compact and lightweight body with a Real-Time Viewfinder that offers Read more …

FUJINON XF100-400mmF4.5-5.6 R LM OIS WR | Fujifilm Global

FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce that a new FUJINON XF100-400mmF4.5-5.6 R LM OIS WR will be added to the X-Series mirrorless camera line-up in February 2016. With its introduction the premium mirrorless X-Series range now expand Read more …

Fujifilm announces new hot-shoe mount flash EF-X500
for X-Series cameras | Fujifilm Global

FUJIFILM Corporation (President: Shigehiro Nakajima) has announced that it is developing a new high-end external flash “SHOE MOUNT FLASH EF-X500”. The EF-X500 allows users to expand their photography with high-speed synchronization and multiple flash TTL auto functions. It will be Read more …

Putting the Fujinon XF50–140mm F2.8 R LM OIS WR to the test |
Rebecca Frogley

Fujifilm’s Fujinon XF50–140mm F2.8 R LM OIS WR — a zoom designed for Fujifilm’s X-series lenses — offers the most frequently used telephoto focal lengths, with some serious optics to boot. Providing a 35mm-equivalent focal-length range of 76–213mm (when used Read more …

An Introduction to Camera Color Profiles in Your Editing Workflow |
Chris Gampat

Though they’re a staple to the more advanced photo editors among us, Camera Profiles are a little known about feature that many folks don’t know about, understand or use. If you’ve ever looked at your camera’s LCD screen, shot in Read more …

Sibling Rivalry: The Underestimated XC 50-230mm |
Rob Zeigler

There are many reviews on the internet about Fuji’s well known XF zooms: the 55-200mm f/3.5-4.8 and the 50-140mm f/2.8. I’ve even posted a recent review of the red-badged professional grade XF 50-140mm myself and noted its amazing quality, but Read more …

Bokeh – meaning and use of bokeh in photography |
Sebastian Boatca

Sometimes in our lives, especially when we had to deal with photography, we have encountered the following term : „Bokeh“. Well, it has this strange Asian sound and flavor, so what could it mean? The word “Bokeh” actually comes from the Read more …