The man behind X-series design | Masasumi Imai

As the head of design for the Fujifilm X-series we have a lot to thank Masasumi Imai for. He’s overseen the design development of all models including the original X100, the X-E2 and, his own personal favourite, the X-T1. During Read more …

Art of Camera Design: Masazumi Imai on X-T1 | The Speaker

Masazumi Imai, the designer of Fujifilm’s X-series cameras, spoke recently about his philosophy and techniques working on the X-T1, which consider heavily the relationship between progression and tradition in design. “If I want to play my favorite song, I want to choose my favorite guitar,” said Imai in a recent interview, in which he discussed the X-T1. “It’s the same with cameras. If I want to take a photograph of something important to me, I want to choose a special product.” “Our X design is classic and authentic. I could have chosen an ergonomic style but our X design is completely different. It’s flat and straight and based on ‘good-old-days’ camera style.” “Late ’70s to ’80s SLRs were very cool to me. The ST901 was very small with a very characteristic finder, so this was very close to the X-T1 concept. Very simple, not so ergonomic — this was the basic inspiration.”…..

Source: thespeaker.co

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Art of Camera Design: Masazumi Imai on X-T1 |
Land and Sea Journal

Masazumi Imai, the designer of Fujifilm’s X-series cameras, spoke recently about his philosophy and techniques working on the X-T1, which consider heavily the relationship between progression and tradition in design. “If I want to play my favorite song, I want to Read more …