Being Brand Savvy in the Digital Age | Kevin Mullins

Let me tell you a little story. I used to be a member of several Facebook groups for photographers. As always with these groups, there were some people who thought the only way forward was to belittle everyone else, try and promote themselves as a rock star, and brag about bookings and fees (which, incidentally, they are either lying to their peers about, or lying to the VAT man… but that’s another story). These were generally the same people who had partaken in some very dubious SEO practices and were, in fairness, reaping the punishments. I would echo the warning words of Google: don’t try and fool them. They will catch up with you in the end…….