Fujifilm Kaizen, where art thou? | Marco Larousse

This post has been sitting in my “pending blog post“ folder for more than one year now. I have been patiently waiting to see if Fuji would address these issues. But after this wasn’t even talked about during the “5 years of Fuji X celebrations“ I have updated this post and will share it now. One of the most amazing things that Fujifilm has done with their X-cameras compared to their established competitors was, that they updated the camera firmware to fix bugs and to enhance speed and camera/lens functions. These updates have been constant. But on top of that, they even added new features to existing cameras! Nobody does that. It was a given that if you wanted to have new features in a camera, you had to buy the next model of that camera. Fuji took a different path and explained this to be the “Kaizen” philosophy. The Japanese word “Kaizen” means “improvement” or “change for the better” and in business terms it is understood as “continuously improve all functions.” This does not need to be limited to products, but can apply to all processes in a company…..

Source: weshootfuji.com