Color Grading and why SOOC is an illusion | Palle Schultz

Among some photographers there is a certain pride in delivering pictures right out of the box – referred to as SOOC, meaning straight out of camera. But for many reasons I think the SOOC concept is quite silly and in my Read more …

Using RAW or SOOC jpegs with Fuji X? – A discussion |
Jayson Oertel

I’ve been shooting exclusively with Fuji for almost 2 years now, and I am extremely impressed with the IQ that these guys kick out.  In addition, I’ve noticed that my workflow and post processing efficiency has increased.  Perhaps this can be Read more …