The Shoemaker with a Macro-Elmar-M 1:4/90 mm and
Macro-Adapter M | Oliver Rüther

Photographer Oliver Rüther from Wiesbaden is known for his portraits and reportages, working for many renowned newspapers and magazines as well as agencies and companies in German-speaking countries. He got an early chance to try out prototypes of the new Macro-Elmar-M 1:4/90 mm and the Macro-Adapter M for a photo shoot looking over a shoemaker’s shoulder as he worked on a pair of custom-made shoes. Q: How did you come up with the idea of following a shoemaker at work? A: The shoemaker is a good friend of mine, and I’ve always wanted to observe him at work. I’d visited him often enough, but I’d only ever seen one step or another of the process. For once I wanted to be there right from the beginning. I had, however, imagined something very different: three or fours days, a couple of hours a day, and I would have my story. In the end it turned out to be seven days from morning till night. It’s quite amazing how much work goes into a pair of custom-made shoes. […]

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