I’ve always been fascinated by Leica as a company, but increasingly also as a business entity. In this industry, no other manufacturer has quite the same brand recognition nor quite the same apparent ability to float beyond the normal commercial concerns of – you know, actually selling cameras to as many people as possible at a price that doesn’t put them into cardiac arrest. If they’re being honest, I suspect that most enthusiast photographers have at one time or another aspired to owning a Leica. And really when I say that, I mean a Leica rangefinder. Forget the overpriced Panasonic clones and the cynical and infuriating Leica T (more on that later), it’s the M-series rangefinders that really established Leica’s reputation in the heyday of photojournalism and which still capture the imagination of a many of us, even today. We still say ‘rangefinder-style’ when we speak about compact cameras with built-in off-center EVFs, regardless of the fact that as a technology, rangefinder focusing is pretty well obsolete.   …..

Source: www.dpreview.com
 

Leica Q

Do you love my work and want to support me? If you’re planning on buying camera gear, you can check out above-noted links. Prices remain the same for you, but a small percentage of your purchase value is valued back to me. Thank you!

Barnaby Britton dpreview.com Leica Q